What to Send as Your Wedding Photography Client Gifts
Have you ever struggled with buying the perfect gift for someone? How about one of your clients? I know gift-giving can be a high-pressure dance, and that’s why I wanted to take the time to write this article about some of my favorite ideas when it comes to wedding photography client gifts, and how I deliver them to my clients.
I love to do this as an extra special touch to let my couples know I am thinking of them and that I care about them having the best experience possible. Each gift is something that I know will bring value to my clients, and also items that will simply bring a smile to their face as well. So, if you struggle in the gift-giving department, let me take you through a list of some of my favorite wedding photography client gifts.
Welcome Packages Are Great Wedding Photography Client Gifts
Bottom line, my goal as a wedding photographer is to provide an amazing client experience, and I know that is yours too. Our clients want the beautiful photos we capture, but they also want the journey in between those photos to be just as memorable. Whether my couples are doing a styled wedding shoot, or a destination wedding, I love being a strong resource for my couples by helping them with ideas and suggestions as often as they need. So when a couple first books with me, I want to send the message right away that I am there for them, and I’ve taken the time to send them items that will make their planning journey more organized and fun!
As I mentioned, I always send out a welcome package to every new client right after they book with me. Another reason to send this out is to help the couple see that they made the right choice booking with you because dropping a few thousand dollars will often make most couples feel a bit uneasy afterward. During your initial meeting when you are getting to know your couple, ask them questions that tell you a bit about things they like! This is a great opportunity to listen for ideas on how to customize your welcome package. Making the box more personal will show them that you care, that you’re truly listening to them, and that you want to provide them with an experience they’ll never forget!
Wedding Photography Client Gifts That Everyone Will Enjoy
#1 – A Wedding Guide
One of the things I put inside my Welcome Box is a Wedding Guide that I designed. It is full of photos I’ve taken of other couples, helpful tips, and things to think about when planning your day.
This gift is a wealth of information and just one way I fulfill my promise to be a strong resource to my couples as they plan their big day.
#2 – Vow Books Are An Excellent Gift
Another one of my favorite wedding photography client gifts to give are vow books. Writing your own vows is a wonderful and intentional way to say everything you are pledging to your spouse. Creating a beautiful notebook to keep them in allows a couple to have a keepsake they can cherish forever. Whatever the couple decides to do – whether they want to display the book or keep it private, or if they don’t end up using it all, I love giving them a gift they might not have thought of for themselves.
#3 – Scented Candles
Candles are a great way to create ambiance in your home, and when you are writing your vows, ambiance is a great place to start! As mentioned earlier, when you are getting to know your couples, something you can ask them about is their favorite candle scent.
#4 – Edible Wedding Photography Client Gifts
Maybe your clients aren’t into candles, but they mentioned their favorite sweet, chocolate, or their favorite cookie from a local bakery?
These are great ways to customize your wedding photography client gifts and make your Welcome Box extra-special.
#5 – Something Handmade
My dad is a potter and so I always get him to make me little ring dishes. I love adding something homemade. Etsy has so many options!
Handwritten Finishing Touches
Every single one of the wedding photography client gifts I’ve mentioned above, I place inside a simple fold-up box that I line with tissue paper and some craft crinkle paper to pretty it up a bit! I put the Wedding Guide in first and then lay out each of the gifts neatly one by one.
One of the last things I do really elevates the gift, (in my opinion), is to handwrite a thank you note that is intentional and heartfelt to the couple. It is a custom card I made on canva with my logo. Anyone can do a standard, printed, one-size-fits-all thank you card, but taking the extra time to handwrite a genuine thank you to your clients really goes a long way. The art of handwriting letters is not all that common anymore, and that is why I think it really means all the more when my couple opens the box and sees a letter I wrote just for them.
Practical Tips
- Don’t overload the box — 3 to 5 curated items is plenty.
- Keep your cost per box reasonable (around $25–$75 depending on your client tier).
- Personalize when possible: include their names, wedding date, or a handwritten note.
- Make sure every item aligns with your brand aesthetic — neutral colors, soft textures, intentional details.
Cost-Saving Tips Without Losing the Luxe Feel
- Buy in bulk (vow books, boxes, ribbon).
- Use mini versions of luxury items (candles, bubbly, snacks).
- Personalize with a handwritten note — the most impactful touch is also the least expensive.
- Order neutral items you can use for both wedding and branding clients, then personalize with different cards.
I hope this guide was helpful in getting you to think about how you want to start crafting your wedding photography client gifts in a welcome package! I know your couples will love what you come up with!
